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9 Instagram analytics tools to help you crush it in 2019
Instagram used to be a black hole in terms of third-party marketing tools.
Fast forward to 2019 and times have changed. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics.
Zeroing in on the right Instagram analytics tools can be tricky, though.
Why? Tools come and go. The platform’s recent surge in popularity coupled with frequent changes to its API makes it difficult to find a reliable, long-term solution.
Listen: we totally get it. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics.
Use these Instagram analytics tools to transform into a power user
Spoiler alert: there is no “silver bullet” to crushing it on Instagram.
Given the diversity of the platform and its content, it’s oftentimes best to have multiple Instagram analytics tools on deck based on your priorities.
Maybe you’re focused on Stories and user-generated content. Perhaps you’re frequently running ads and influencer campaigns.
Regardless of your goals, the following combination of free and paid Instagram analytics tools can help you step up your data-tracking game ASAP.
Sprout Social is a complete social media management solution for businesses and agencies alike.
And since we’re also the fine folks bringing you this list, perhaps our inclusion is a no-brainer.
However, Sprout does boast some seriously awesome Instagram analytics features. Beyond the ability to schedule your Instagram content, our platform includes a comprehensive dashboard breaking down your top-performing content and audience growth.
These features immediately inform your content strategy and support growth on Instagram rather than allowing your follower count to stagnate. For example, Sprout could clue you in on the fact that your videos or user-generated content are totally killin’ it. As a result, you can post more of the same or switch up your content accordingly.
Another key component of Instagram growth is not sucking at hashtags. With Sprout, businesses can see which tags are scoring the most engagement and which might be worth experimenting with.
But perhaps the most notable feature for modern brands is Sprout’s Stories analytics. With over 400 million users publishing Stories daily, brands absolutely need to look into Instagram analytics tools that track their ephemeral content. Alongside regular post metrics, Sprout’s Stories data includes everything from impressions and reach to taps and exits.
In addition to tracking the performance of your Stories, Sprout boasts the added bonus of storing your metrics beyond Instagram’s typical two-week limit for Stories data. Nice, right? This allows you to measure the longer term success of your Stories rather than remain stuck in the short term.
Iconosquare is an Instagram analytics tool that’s tailored for agencies and brands managing multiple accounts. The platform’s features include competitive hashtag and growth-tracking not unlike that of Sprout.
Beyond its full-blown analytics platform, Iconosquare also offers a free Instagram audit for business profiles. This tool ensures that your profile is “complete” and sticking to the platform’s best practices. The audit assesses your 30 most recent posts as well as your general account settings.
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