Instagram is the most important social network according to 32% of teenagers. With over 700 millionmonthly users, mastering Instagram marketing can prove to be a powerhouse for your online business. About 26% of Instagram users make over $75,000 a year making it great for marketers. Instagram recently celebrated the milestone of 1 million advertisers. This number is expected to grow over time making now the best time to start advertising on the platform. About half of all Instagram users follow at least one brand on the platform while 60% of users have discovered new products through the app.
Instagram Example: Letterfolk, a letter board brand, runs a creative yet consistent Instagram account. Their Instagram account consists of letter boards with funny, inspiring or everyday slogans in different settings.
Whether it’s a letter board celebrating a child’s first day at school or engagement photos, their letter boards are shown off as people celebrate milestones. They show the versatility of the letter boards by showing them on bookcases, on walls, held in photographs, on desks and more.
It’s not just a piece of decor. It’s almost like the letterboards are an extension of life’s little and big moments.
Instagram Tips:
Post content like an influencer in your niche would. Influencers amass large audiences with stunning pictures of themselves or awesome pictures of products they love. If you pay close attention to how they place certain products on backdrops like marble countertops or how they pose with apparel, you’ll quickly realize that there’s a proven way to take pictures. There’s a certain aesthetic that does well on Pinterest. Niches all have different styles. Here are a few Instagram accounts to use as inspiration: Go Pro, Dynamite, Tous Jewelry, MVMT, and Tiffany & Co.
Analyze how brands Brands like Bauble Bar and Lavish Alice use their Instagram accounts to highlight their brand qualities and share product photos. The best brands often use a mix of items being used or worn and the product in a lifestyle shot. It’s not uncommon to see quotes, videos and other varieties of content to have a diverse selection of posts.
Lavish Alice, for example, includes their customers’ Instagram images on their product pages. This helps customers see other looks for the same outfit. By seeing different styles of how it’s worn, it provides context for how and where Lavish Alice’s products can be used, subtly communicating how you’ll feel when you’ll use it. It tells a story and helps prospective customers see real people enjoying their products improving social proof and trust. It proves to their potential customers that people not only love the product but they love it enough to share it on social media.
source: lupcy.com
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